CMO
Chief Marketing Officer
TIPTI – Tiempo Para Ti (Spanish translation for “Time for You”) is a Groceries & Home Essentials eCommerce with Home Delivery. The TIPTI business is based in our Customers Experience, accomplished by our Specialized Shopper Team, that will fulfill our costumers home needs.
This position sits within one of the fastest growing startups in Ecuador, with over 300 employees and about to launch operations in two other countries. Due to expansion, we are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.
As the Chief Marketing Officer, you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started and will have the resources to build a team, internally and externally, to help you execute on the strategy you develop.
You will work directly with our Co-Founder/CEO and taking full ownership of our online presence and customer acquisition programs. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.
What you need:
- BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus
- Demonstrable experience developing and executing go-to-market plans for SaaS platforms, and/or eCommerce platforms, and/or digital platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging, etc.)
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Proficient in MS Office and business software (e.g. CRM)
- You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work;
- Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.
- Excellent teamwork abilities and leadership
- Prioritization and sense of urgency abilities.
Cultural Fit
- Analytics Skills
- Proactivity
- Target – Based results
- Quick Learning
- Teamwork
- Enthusiasm
- Attention to details
- Communication Skills
- Creativity & innovation
- Efficiency
- Organization & Planification
- High Standars
What will you do:
- Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
- Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
- Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
- Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
- Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives
- Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content, and brand.
- Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
- Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.
